
2025 Annual Conference
Keep Pennsylvania Beautiful’s 2025 Annual Conference, celebrating 35 years of stewardship, sustainability, and environmental education, will be held on October 15 and 16 at The Nittany Lion Inn, State College, PA.
The conference offers a valuable opportunity for affiliates, volunteers, partners, and supporters to come together, review our past achievements, exchange insights and ideas, and grow collectively.
For sponsorship opportunities, please click here or contact Deb Woolley, dwoolley@keeppabeautiful.org.
Agenda
Additional session details and speakers coming soon! All agenda times and sessions subject to change.Special Keynote Speaker
Dr. Laura Fowler, Penn State School of International Affairs
"Communities from the bottom up: building resilience and sustainability in a time of extraordinary change"
Our keynote speaker, Lara Fowler, has a long background of working closely with communities to find solutions to seemingly intractable problems with not only the environment and natural resources, but also local resilience and economic well-being. In this time of challenge and change, she'll share her thoughts on what we can do to help build sustainable, resilient communities.
Lara draws on 30+ years of experience: as a student researcher, a water policy expert for the State of Oregon, as an attorney, facilitator, and mediator on questions like how to manage flooding in Washington State's second largest river basin, as a law professor, as a researcher, and most recently as Penn State's Chief Sustainability Officer. She draws optimism that local, community-based work is fundamental to finding common values, exploring and implementing solutions, and building more beautiful and resilient communities.
Emcees
• Kelsey DeMerlis
Kelsey DeMerlis, Director, Center for Community Services
Pennsylvania Department of Community and Economic Development
Kelsey DeMerlis currently serves as Director, Center for Community Services at the Pennsylvania Department of Community and Economic Development (DCED). In addition to working with DCED, Kelsey was previously employed with the City of Philadelphia, the Philadelphia Youth Network and is a proud graduate from Penn State University. Kelsey is also a board member for the Clean Air Council and Sunday Breakfast Club. She lives in Philadelphia and is enthusiastic about PA facts and travel.
• Shannon Reiter

Shannon Reiter, Executive Director
Keep Pennsylvania Beautiful
Shannon serves as the Executive Director of Keep Pennsylvania Beautiful. Shannon started her career with the organization in 2004 when she joined the staff of PA CleanWays. In 2005, she took on the leadership role and in 2010, led the organization’s merger with Keep Pennsylvania Beautiful. In 2003, Shannon earned an MPA-Nonprofit Management from the Graduate School of Public and International Affairs at the University of Pittsburgh and has been working to improve communities through her career of over twenty-five years in the nonprofit sector.
Over the past 19 years, Shannon has overseen and facilitated various strategic plans, managed multiple organizational restructurings, and led numerous research initiatives relating to illegal dumping, littering and enforcement. Most recently, Shannon provided direct support to the Governor’s Office and various state agencies in developing Pennsylvania’s first Litter Action Plan (2021), advised on the state’s first anti-litter public education campaign geared at changing behaviors, PA Fights Dirty and jointly orchestrated the just released Litter Enforcement Study Joint Project with Palmetto Pride.
• Wesley Robinson

Wesley Robinson, Press Secretary
Pennsylvania Department of Conservation and Natural Resources
Wesley Robinson is the Press Secretary for the Pennsylvania Department of Conservation and Natural Resources. Wesley has also served as press Secretary and Communications Manager for the Pennsylvania State Senate.
October 15
2:00-4:00 PM
Guided Tour of The Arboretum at Penn State, sponsored by Keep Centre County Beautiful
Guided tour of The Arboretum at Penn State. We will meet in the hotel lobby at 2PM and walk over together (about 1 mile away). There is also parking at the Arboretum, so feel free to meet us there for the tour start at 2:30PM. Tour will last 90 minutes, rain or shine. Wear weather-appropriate clothing and comfortable footwear.
5:30-7:30 PM
Join us for an evening of fun and fashion at The Nittany Lion Inn in State College, PA! Show off your recycled shirt, blouse, jacket, or poncho in our Upcycled Fashion Contest, a celebration of creativity and sustainability! Prizes will be awarded for Best in Show, Most Creative, and Most Innovative Use of Materials by a panel of judges, including special guests Victoria Vespico

Victoria Vespico, Miss Pennsylvania 2025
Victoria Vespico, 25, a native of Shavertown, was crowned Miss Pennsylvania 2025 on June 21st at the Appell Center in York. A proud graduate from Penn State University with a Bachelor of Arts in Corporate Communications, she is a Sustainable Development Advocate and Educator, and a three-time children’s book author. She is currently pursuing a Master's in the Art of Education at Wilkes University.
As Miss Pennsylvania, Victoria will travel the state with her community service initiative, "Sustainability Starts With You." Victoria is the Founder and Executive Director of Sustainability Starts With You. She will travel across the Commonwealth empowering and encouraging people to embrace sustainability for future generations. Victoria encourages changing the world through #Simple Changes. Victoria’s mission is to inspire youth to lead with purpose and impact.
She is an author of three children's books introducing young learners to sustainable development concepts in an accessible way. The books are titled "Cows Are More Than Milk," "Bring a Bucket," and "Sustainability Starts With You."
She brings over 20 years of Girl Scouting experience to her mission of inspiring youth to lead with purpose and impact. She is currently part of the Communications team at America250PA, the Pennsylvania Commission for the celebration of the Semiquincentennial of the United States of America.
Victoria will represent Pennsylvania in the Miss America Competition in September where she will bring her advocacy to a national stage.
You can follow her journey @MissAmericaPA and @sustainabilitystartswithyou
For allowable materials and judging categories and criteria, click here.
The evening will kick off with opening remarks from Ezra Nanes, Mayor of State College Borough. Cocktails & Light Hors d'oeuvres will be served.
*Remember to bring your recycled creation to enter the contest! Whether it’s stitched, glued, or repurposed, we want to see your most imaginative designs.
October 16
8:00-9:00 AM
9:00-9:15 AM
Shannon Reiter

Shannon Reiter, Executive Director
Keep Pennsylvania Beautiful
Shannon serves as the Executive Director of Keep Pennsylvania Beautiful. Shannon started her career with the organization in 2004 when she joined the staff of PA CleanWays. In 2005, she took on the leadership role and in 2010, led the organization’s merger with Keep Pennsylvania Beautiful. In 2003, Shannon earned an MPA-Nonprofit Management from the Graduate School of Public and International Affairs at the University of Pittsburgh and has been working to improve communities through her career of over twenty-five years in the nonprofit sector.
Over the past 19 years, Shannon has overseen and facilitated various strategic plans, managed multiple organizational restructurings, and led numerous research initiatives relating to illegal dumping, littering and enforcement. Most recently, Shannon provided direct support to the Governor’s Office and various state agencies in developing Pennsylvania’s first Litter Action Plan (2021), advised on the state’s first anti-litter public education campaign geared at changing behaviors, PA Fights Dirty and jointly orchestrated the just released Litter Enforcement Study Joint Project with Palmetto Pride.
9:15-10:00 AM
What inspires our network? Hear from KPB affiliates with inspiring projects and how these projects improved the lives of not just individuals but entire communities.
• Chris Barrett, President/CEO, Pocono Mountains Visitors Bureau
• Mike Stettler, Executive Director, Monroe County Municipal Waste Management Authority
• Steve Ward

Steve Ward, Project Manager
Scranton Tomorrow
Steve Ward is the Project Manager for Scranton Tomorrow, a business and community development nonprofit focusing on Downtown Scranton. Steve oversees a diverse offering of beautifications, clean ups, and service projects, and collaborations with other nonprofit organizations, volunteer groups, businesses, and government agencies. Steve has served in this role since November of 2019.
Steve also is employed by the County of Lackawanna in the Department of Buildings and Grounds, taking care of the courthouse since 2010.
From 2008 to 2019, Steve was the Coordinator for the Penn State Extension Master Gardener program in Lackawanna County, and continues as a volunteer.
10:00-10:15 AM
10:15-11:15 AM
B1: Textiles Close-up: Second hand markets and Recycling
• Presenter to be announced soon
B2: Harnassing Solar Energy For Your Community
• Katrina Pope

Katrina Pope, Office Manager
Centre County Recycling and Refuse Authority
Katrina Pope is the Office Manager with the Centre County Recycling and Refuse Authority. She has worked in local government and public education since 2010, following her graduation from Pennsylvania State University with a BS in Landscape Contracting. She has been a Certified Recycling Professional since 2011 and has helped teach several professional training classes. Katrina has been active on several committees through PROP, the state’s recycling organization, the PSU Sustainability Council, Duncansville Lutheran Church Council, and served as chair of the Blair County Chamber of Commerce’s Committee on Sustainability. She enjoys traveling and meeting new people, the outdoors, hiking, kayaking, and spending time with her family.
• Alexis Takoushain

Alexis Takoushain, Program Manager
PA Solar Center
Alexis joined the PA Solar Center in 2024 to provide solar technical assistance to the commercial sector, schools, and nonprofits.Leveraging her expertise in GIS, she also conducts geospatial analysis to assess solar potential across Pennsylvania and identifies communities for targeted outreach. A native of West Chester and current resident of Pittsburgh, Alexis possesses in-depth knowledge of the solar landscape throughout the state.
• Cam Willison

Cam Willison, Manager of Commercial Solar Development
Envinity Inc.
Cam Willison serves as the primary touch point for client communication for solar projects big and small. As a NABCEP-certified PV Technical Sales Professional, Cam helps to understand the nuanced needs of the client while working with Envinity operations to deliver a complete, turnkey solution. Cam has been a member of Envinity since 2020 and serves on our company Finance Committee who is tasked with developing strategic initiatives to better assist our customers in achieving their climate and cost reduction goals.
11:15-11:45 AM
• Lara Fowler

Lara Fowler
Penn State School of International Affairs
Lara Fowler draws on 30+ years of experience: as a student researcher, a water policy expert for the State of Oregon, as an attorney, facilitator, and mediator on questions like how to manage flooding in Washington State's second largest river basin, as a law professor, as a researcher, and most recently as Penn State's Chief Sustainability Officer.
11:45-12:30 PM
12:30-12:45 PM
12:45-1:45 PM
B1: More than a Recycling Center: Community Programming that Encourages Waste Minimization and Inspires the Next Generation of Environmental Stewards
• Natalie Reece

Natalie Reece, Assistant Executive Director
Westmoreland Cleanways and Recycling Center
Natalie Reese has worked for Westmoreland Cleanways and Recycling since September 2011. First, she was the program director and, as of 2025, the assistant executive director. Her primary role is to educate county residents about proper disposal of solid waste through a variety of methods such as presentations, displays at local festivals and social media. Natalie’s credentials include a Bachelor of Science in Biology from Pennsylvania State University, a Master of Science in Environmental Science from St. Vincent College and a certification from Professional Recycler of Pennsylvania (PROP). Prior to obtaining this position at Westmoreland Cleanways, she was an AmeriCorps member serving in the Greater Latrobe School District as an Environmental Science Assistant and has worked as an educator at five different Nature Centers in Pennsylvania, Maryland and North Carolina. Either on a boat, in the woods, at a creek, or in a classroom, Natalie’s primary goal is to encourage her audience to make small, gradual lifestyle changes to protect our environment and build a more sustainable future.
B2: Leveraging Corporate Parnterships to Advance Your Mission
• Caily Grube

Caily Grube, Executive Director
Allegheny CleanWays
In 2023, Caily joined Allegheny CleanWays, bringing with her a decade of experience in nonprofit leadership. She holds a Master of Social Work from the University of Pittsburgh, specializing in macro-level systems change and nonprofit management. She is deeply committed to grass-root initiatives that empower both environmental work and under-resourced communities. She is also an avid reader and loves learning Allegheny County history.
• Michelle Lawler

Michelle Lawler, Development Director
Allegheny CleanWays
Michelle Lawler joined Allegheny CleanWays in 2023. She has worked in nonprofit management for over 20 years for organizations that focus on the arts, the environment and medical research. Michelle earned a degree in Journalism from Ohio University and a certificate in nonprofit management from Robert Morris University. She volunteers in her community at her children's school and her church.
• Debra Woolley

Debra Woolley, Development Representative
Keep Pennsylvania Beautiful
Debra Woolley is a seasoned executive with over 20 years of leadership experience in both nonprofit and for-profit sectors. She brings a robust background in development, fundraising, marketing, and communications, having led strategic initiatives across diverse organizations to drive revenue, enhance visibility, and deepen community impact.
Debra has played a pivotal role in advancing mission-driven work for nationally recognized nonprofits such as Keep America Beautiful, AFS-USA, and Outward Bound Costa Rica. Her expertise spans securing multimillion-dollar grants, stewarding corporate partnerships, and managing high-performing development teams. Notably, she has personally secured more than $3.7 million in annual funding and led campaigns that consistently exceeded goals.
In her consulting roles with state affiliates of Keep America Beautiful, including Pennsylvania, Texas, and Massachusetts, Debra has designed successful development strategies, strengthened board engagement, and delivered measurable funding results. Her work has directly supported environmental stewardship, community empowerment, and DEI-focused initiatives.
Her earlier career in banking and corporate marketing provided a strong foundation in strategy, brand development, and team leadership, including roles as First Vice President at Comerica Bank and Vice President at US Bank.
A dynamic communicator and mentor, Debra is also deeply committed to service, having held frontline and leadership volunteer roles with organizations like HAVEN and AFS-USA. She is a proud member of Planet Women’s 100 Women Pathway, aimed at increasing female leadership in the environmental sector.
Debra holds academic credentials from the University of Colorado, Northwestern University’s American Banking Institute, Roosevelt University, Rochester Institute of Technology, and the University of London.
1:45-2:00 PM
2:00-3:15 PM
Affiliates will dive into a friendly competition inspired by the hit reality TV show Shark Tank. Each team will pitch their most innovative and impactful community improvement ideas to a panel of judges, all vying for a chance to secure a $3500 grant that could bring their vision to life.
3:15-4:00 PM
Shannon Reiter

Shannon Reiter, Executive Director
Keep Pennsylvania Beautiful
Shannon serves as the Executive Director of Keep Pennsylvania Beautiful. Shannon started her career with the organization in 2004 when she joined the staff of PA CleanWays. In 2005, she took on the leadership role and in 2010, led the organization’s merger with Keep Pennsylvania Beautiful. In 2003, Shannon earned an MPA-Nonprofit Management from the Graduate School of Public and International Affairs at the University of Pittsburgh and has been working to improve communities through her career of over twenty-five years in the nonprofit sector.
Over the past 19 years, Shannon has overseen and facilitated various strategic plans, managed multiple organizational restructurings, and led numerous research initiatives relating to illegal dumping, littering and enforcement. Most recently, Shannon provided direct support to the Governor’s Office and various state agencies in developing Pennsylvania’s first Litter Action Plan (2021), advised on the state’s first anti-litter public education campaign geared at changing behaviors, PA Fights Dirty and jointly orchestrated the just released Litter Enforcement Study Joint Project with Palmetto Pride.
Location and Time details
Click here to register online. Payment options available: online credit card, e-check or invoice to pay later by check.
Cost:
$125.00 per participant
When:
October 15
• 2 - 4 PM Guided tour of the The Arboretum at Penn State.
• 5:30-7:30 PM Reception: Cocktails & Light Hors d'oeuvres
October 16
• 8 - 4 PM Annual Conference, see agenda above
Where:
The Nittany Lion Inn
200 W Park Ave, State College, PA 16803
Room accommodations available at discounted pricing through August 14, 2025. Rooms are limited, book early!
Group Code: KPBS25A
Make reservations by calling 814-865-8500 or click here to book on-line.
Become a Corporate Sponsor
As a 501(c)3, Keep Pennsylvania Beautiful is dedicated to using its funding to further its mission and support its affiliate network in execution of our programming. Special sponsorship opportunities are necessary to facilitate a successful Annual Conference. We welcome your support as a sponsor, along with your invitation to the Conference.
Thank you for your consideration. For sponsorship opportunities, please click here or contact Deb Woolley, dwoolley@keeppabeautiful.org.