Times Leader – Curb appeal. Those two words mean a lot to Visit Luzerne County and our efforts to attract visitors and to show, to our residents as well, that this is a great place to live, work, and play. Studies have shown that 70% of first-time sales are based on curb appeal. Back in February, during a visit by a nationally renowned “branding consultant,” many of our premiere tourism assets were highlighted throughout a tour of Luzerne County. What tended to stand out, though, was the amount of litter/debris/illegal dumping that we encountered along the way. We realized we had work to do to combat this growing problem in our county.