Staff and Leadership


Shannon Reiter


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Shannon joined the staff in 2004 and serves as the organizations’ President.  In 2010, she was instrumental in leading the organization’s unification and merger of PA CleanWays with Keep Pennsylvania Beautiful.  She earned a Master’s degree in Public Administration-Nonprofit Management from the Graduate School of Public and International Affairs at the University of Pittsburgh with a Bachelor’s degree in Political Science from Indiana University of Pennsylvania.  Shannon serves as a member of the Grants Committee for the Community Foundation of Westmoreland County and is an appointed member of the DEP Solid Waste Advisory Committee.  She lives in North Huntingdon, Westmoreland County with her husband Bryan, two children (Sydney and Christian) and their two dogs (River Joy and Hermes).  In Shannon’s spare time, she enjoys time with her family and friends and doing anything and everything outdoors.

Heidi Pedicone

Director of Programs (Affiliate Services)

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Heidi joined the staff in 2001 under the Forest Lands Beautification Project helping to beautify the state forests and parks across Pennsylvania.  She currently serves as the Director of Programs & Affiliate Services, responsible for the administration and management of affiliate services, multiple environmental grants and programs.  Heidi earned a Master’s degree in Environmental Management from Duquesne University with a Bachelor’s degree in Environmental Studies and Marine Science as a dual major from East Stroudsburg University. Heidi has a combined 23 years’ experience in environmental consulting, marine science education, and nonprofit management.  She lives in Westmoreland County with her husband, two children and dogs.  In Heidi’s spare time, she enjoys kayaking and spending time in the great outdoors.

Barb Smerkar

Office Manager/IT Coordinator

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Barb joined the staff in 2001 under the Forest Lands Beautification Program and has been promoted multiple times since then.  She currently serves as the Office Manager and IT Coordinator.  Barb lives in Westmoreland County with husband, Rich and their dog, Ziggy.  In her spare time, Barb enjoys spending time doing crafts, reading, baking, riding motorcycles and making wine.

Rob Dubas

Program Coordinator
(Illegal Dump Free PA, Litter Enforcement and Camera Surveillance Program)
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Rob joined the staff in 2018 as the Program Coordinator for the Illegal Dump Free PA program and coordinates the surveillance camera loan program.  For nearly 10 years, he worked in mortgages before deciding to change careers to concentrate on protecting the environment.  Rob earned a Master’s degree in Environmental Science and Management from Duquesne University.  He lives in Pittsburgh with his wife, Maria and while they do not have any pets currently, they hope to share their home with a dog soon!  In his spare time, he enjoys spending time at the park, running, biking and birding, where he is trying to learn which birds sing, which songs.

Michelle Dunn

Program Coordinator
(Great American Cleanup, International Coastal Cleanup, Fresh Paint Days and more)
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Michelle joined the staff in 2004 as a Program Coordinator working throughout the state organizing illegal dumpsite cleanups.  She currently coordinates and manages the Great American Cleanup of PA, International Coastal Cleanup and Fresh Paint Days.  Michelle earned her Bachelor’s degree in Environmental and Natural Sciences from California University of Pennsylvania.  She loves working with animals and works part-time as a veterinarian technician.  Michelle also is heavily involved with animal rescue organizations in the Pittsburgh area and is an avid gardener and loves to travel when possible.

Stephanie Larson

Program Coordinator
(Beautiful Newsletter/Resources, Local Road Adoption, Litter Free School Zone, Special Collections and more)
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Stephanie joined the staff in 2000 as a Program Director, working statewide facilitating the growth of new chapters/affiliates.  She currently coordinates and manages the Beautiful newsletter, Beautiful Resources e-updates, the statewide Local Adoption program, Special Collections program and the development of educational program materials.  Stephanie previously worked as an analytical chemist and has over 25 years’ experience working in the environmental field.  She earned an Associate’s degree in Environmental Protection and Technology from the University of Cincinnati.  In her spare time, Stephanie enjoys reading, gardening, hiking and spending time with her family.

fredsFred Siekkinen

Enforcement Support Field Operative
(Illegal Dump Free PA and Camera Surveillance Program)
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Fred joined the staff nearly four years ago as the Enforcement Support Field Operative. He retired from the Pennsylvania Department of Environmental Protection as an Environmental Protection Specialist/Investigator. Fred earned a Master’s degree in Environmental Studies with a Bachelor’s degree in Government from Ohio University. He has nearly 20 years of experience as a lecturer/facilitator with the Northeast Environmental Enforcement project to train law enforcement personnel in conducting more thorough investigations and processing illegal dumpsites. Fred is married to Dottie and lives in North Huntingdon. He has one daughter, Kira, who lives and teaches math in Fort Myers, Florida. In Fred’s spare time, he enjoys gardening, fishing and collecting fishing tackle.

Sue Urchek

Program Coordinator
(Illegal Dump Free PA and Camera Surveillance Program)
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Sue joined the staff in 2000 as a statewide illegal dumpsite cleanup coordinator.  Currently she is a Program Coordinator with the Illegal Dump Free PA program and assists with the surveillance camera loan program.  Sue earned an Associate’s degree in CADD from Westmoreland County Community College.  She lives on the outskirts of Blairsville, Westmoreland County with her husband, Dave on his family’s farm with rescue cats, Shaggy and DC.  Together, they harness solar and water power to supplement their electricity usage and to heat their water, with firewood and a small gas well to heat their home.  They have three children and three amazing grandchildren which enrich their lives.  In her spare time, Sue enjoys gardening, cooking and trying to perfect gluten free baking, home improvement/addition projects, and going to the beach.


Board of Directors


Phoebe Coles
Community Marketing Concepts

Vice Chair
Doreen Harr
DEP Office of Chief Counsel Bureau of Investigations

Jennifer Fetter
Penn State Extension-Educator, Watershed/Youth Development

Deb Kreider
The Giant Company


Ken Anderson

Chris Barrett
Pocono Mountains Visitors Bureau

Jim Bonner
Audubon Society of Western Pennsylvania

Collin Holder
The Parliament Arts Organization

Mary Keenan
Webber Associates, LLC

April Kopas
Westmoreland Cultural Trust

Jerome Shabazz
JASTECH Development Services, Inc.

Andrew Tubbs
Columbia Gas of Pennsylvania and Maryland

Andy Warntz
Republic Services

Jerry Zona
Lawrence-Mercer Counties Recycling/Solid Waste Department


Joe Giglio
Retired, Thermacore Materials Technology
Mark Von Lunen
Bookin ‘Business Services